A little-known trick to get your research picked up by the media

You know it, and I know it: your research could have a positive impact on society. But to do so, the public needs to hear about it.

One of the most powerful ways to spread your research findings to the masses is harnessing the power of the media monster. 

But have you ever asked yourself “what does the media monster crave?”

Here is the secret we’ve learned from experience: the media wants original content they can use for free in the form of VIDEO. 

Serve up your tasty research findings as a video abstract in a media release, on social media or your lab’s website and watch the feeding frenzy. 

Too good to be true? Check this story out.

Dr Almquist’s team at Imperial College London have recently had a breakthrough in their DNA technology research, which could have a big impact on the way we treat wounds.

To spread the word, Dr Almquist’s team hired Animate Your Science to produce a video abstract of the research.

Here it is:

It was a hit!

Thirty-seven news outlets picked up the story, and over 5,000 people watched the video abstract on YouTube, Twitter and other social media networks.

Many news outlets embedded the video abstract directly into their articles, giving Dr Almquist a high level of control over how his research was interpreted by the media and presented to the public.

Wouldn’t you want the certainty of the media portraying your research accurately? I certainly would.

The result was a paper in the top 5% of all research outputs scored by Altmetric. In an academic world moving away from the old “Publish or Perish” model, this is a game-changer.

With an estimated 2.5 million new papers published every year, researchers are under more pressure to demonstrate that their research has an impact on society. A pivotal way to quantify this impact is by harnessing the media to boost your Altmetric score.

Unleash Your Impact.


#ScienceCommunication #Media

SciComm dictionary_vertical banner.png