Video Abstracts vs Graphical Abstracts: What's Better?

You’ve probably heard of video and graphical abstracts, but which is better for promoting your research to a large and time-poor audience?


Well… both! But for different reasons. To show you, here is a video and graphical abstract from the same paper:


Video Abstracts



A video abstract is a great way to communicate the story of your research quickly and effectively. In about 90 seconds, you can hook-in your audience and entice them to learn more about your latest findings and read your paper.


Use it in media releases, on social media, your lab’s website, grant applications and more!


Top advantage:


It’s a GREAT way to attract media interest because journalists favour stories that contain video content they can use for free.



Graphical Abstracts



Dr Katharina Richter with a graphical abstract embedded in her conference poster

Ok, what about the graphical abstract?


On Twitter and other social media or conference posters, there is a lot of competition for attention.


Graphical abstracts are great for quickly attracting busy eyes and succinctly conveying a key message.


Top Advantage:


It is very affordable and quick to design.



For the ultimate impact, use both!


Get media attention and wow your audience with a captivating video abstract. Then, remind them a week or two later with a social media post using your graphical abstract. You'll re-engage people who saw the first post, and capture a new audience that didn't.


For a great discussion about video and graphical abstracts, check out a recent interview with the Director of Animate Your Science, Dr Tullio Rossi, at Methodspace.

#VideoAbstract# GraphicalAbstract #ScienceCommunication

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