Let me ask you this: what good is it to have the original Mona Lisa if you’re going to hide it beneath your bed?
OK, so your research data may not be considered on par with the Monalisa just yet, but who's to say that it's not important? No matter how brilliant our research is, it’s useless if it doesn’t get seen.
The old mantra of “Publish or Perish” is obsolete. With 7000 papers being published every single day, publishing alone is simply not enough to survive as a researcher, let alone a researcher who has a real impact on society.
That’s right. . . we are going from “Publish or Perish” to “Visible or Vanish.” That is, if our research isn’t visible, we simply vanish.
To shine a light on the way ahead, I've put together the Visible or Vanish series. Check out the videos below and get involved in the conversation using the #VisibleOrVanish Twitter hashtag.