Why Scientists Cannot Afford to Ignore Outreach
You’re busy, and I understand. What with all the grant writing, teaching, supervising students and post-docs, as well as trying to fit in all the responsibilities that come with a position in academia. . . you rarely have time to surface for air. But there’s one crucial thing that you’re going to have to give a little more attention — outreach. Luckily, outreach is way easier than getting grant funding! Outreach is the process of promoting public awareness (and understanding)